Local activations, positioned within our Growth Division, are our in-market physical footprint/ presence at events at national, regional, and local levels. They incorporate what many refer to as grass roots marketing initiatives and tactics. This type of marketing focuses on providing sensory and emotional values to the consumers and aims to create synergies among meaning, perception, consumption and brand loyalty.
The objective is to curate impactful and content-rich experiences that are related to our story, not only to draw audiences in, but to also facilitate a more meaningful connections with our members, to our products, services, affiliates and partnerships that will go well beyond a promotional period. The goal is to execute hyper-targeted programming to increase Familiarity, Acquisition, Purchase Intent, Overall Impression, Advocacy, and Return Purchasing.