The Game Within A Game Within A Game

Recently I was pulled into a meeting to discuss a new project that I would be leading that I never in a million years thought I could be working on. The meeting was to discuss me working on developing a rate card for a mix of on court NBA LED assets. Nothing out of the ordinary except for the fact that it was to develop the rate card for LED assets that would be present in an upcoming release of a video game.

Let’s take a moment to consider that. Developing a rate card for LED assets within a video game that will be viewed and played by hundreds of thousands if not millions of people around the world. It feels a bit like the movie Inception – an asset, within an asset, within an asset. Pretty cool.

Not only is this incredible to think about how our industry and partnership assets have progressed over time, it is an incredibly exciting and challenging assignment. There are many different ways in which this opportunity of defining a rate card can be approached, and I’m excited to be leading the charge for our organization. It’s also astounding to think that at some point in the near future, gamers across the world will be playing a game in which advertising will be seamlessly inserted the same way it is during live NBA games. It’s even more incredible that this has become a sellable asset. It is truly an opportunity for partners and sports organizations alike.