LEVERAGING DATA

I help save organizations from their competitors and from themselves. 

Every organization has data. What organizations do with their data however, varies greatly. Most don’t do very much with it. Others use it for 30,000 foot views. Very few actually leverage their data sources to achieve their full capabilities. With a mind for data and a keen sense of how disparate data sources relate to one another, this is where I step in. I help direct organizations to connect and leverage their data so that they are empowered to take impactful action.

Currently, I am the head of Activation & Growth at Shop Your Way, where I have been developing high-quality strategies that lead to meaningful long-term change. I have done this by helping my organization analyze and leverage its data.

My specialties include analytics, strategy, insights, cross-functional marketing, and data science.