What is Strategy & Research?

Strategy & Research. That’s the department and group I oversee at work. Sounds straightforward enough. But what is it we actually do on a daily basis, and how does it make the organization better?

The Strategy & Research department that I oversee is largely in charge of two major buckets. Consumer insights and business strategies for our corporate partnership team. There are many details when it comes to each of these:

Consumer Insights

Our team oversees all consumer insights operations (surveys, focus groups, empirical research) across Monumental Sports & Entertainment (NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, AFL’s Washington Valor, AFL’s Baltimore Brigade, eSports Team Liquid, and our venues in the Verizon Center, EagleBank Arena, Kettler Capitals Iceplex, and the new facility we are building in SE Washington). Within each of these properties we work with each department (marketing, sales, corporate partnerships, etc.) to help them meet their insights needs with a blend of quantitative and qualitive approaches.

Corporate Partnership Business Strategy

Think of my team as an internal consulting department to our corporate partnership team. In particular, we oversee and execute on the following major components:

1.       Trafficking

2.       Reporting

3.       Pricing

4.       Revenue Supporting Practices

I enjoy the combination of micro and macro responsibilities. It allows me to keep a general pulse on the organizations health as defined by our fans and consumers, while pulling the levers that have direct impact to our corporate partnership bottom line.