ABOUT

I was born and raised in the suburbs outside of Chicago, Illinois. As long as I can remember, I have been a data and marketing fanatic. I am extremely fortunate to have learned from two parents with very different careers. Dad taught me a methodical, logical, and detail oriented approach as a top M&A attorney, while Mom gave me my innovative, curious, and whimsical sense-of-humor having been an entrepreneur, starting and running her own technology company from the 1970’s to today.

The last decade and a half has been one of incredible experiences and learnings. From microfinance work that sent me to Tanzania and Rwanda, to an MBA from Duke University, to helping run business intelligence and marketing departments at the largest sports organization in the United States and for a Fortune 150 loyalty and e-commerce company.

However, these experiences would eventually lead me to what I believe has always been my true calling in life, building my own technology company (thanks for the inspiration Mom!) that enabled me to combine my passions and expertise in data, strategy, and bridging the gap between the two.

My approach to creating impactful business strategies is generally a blend of both quantitative and qualitative methods. My approach to structuring teams is to create an environment which allows for both personal and professional growth through great trust and communication between members. My goal is to install best practices and lay the groundwork that creates a clear and replicable path for success that anyone can follow. This leads to short-term victories and long-term prosperity.